Some quick facts to chew on about the print
Yellow Pages business:
Do you know that the global Private Equity
market has been very interested in this market?
Private equity has been on a spending spree to
buy the Yellow Pages all over the world:
-
October 3, 2005, R.H. Donnelley to Purchase
Dex Media for $4.2 Billion
-
In 2005, Yellow Book USA Acquires
TransWestern Publishing for $1.575
billion.
-
In 2004, The Carlyle Group bought Verizon's
Hawaii's Yellow Pages for $1.65 billion.
-
In 2004, Apax Partners Worldwide and Cinven
Group Ltd. bought the Dutch publisher VNU's
World Directories unit for $2.6 billion.
-
In 2004, R.H. Donnelley bought SBC's stake
in its Illinois and northwest Indiana unit
for $1.45 billion.
-
In 2003, BC Partners, CVC, Investitori
Associati and Permira purchased the Italian
yellow pages publisher Seat Pagine Gialle
for €5.65bn. The deal that made
history as Europe’s largest ever leveraged
buyout.
-
In 2003, SingTel sells its 28.51% stake in
Singapore's Yellow Pages for S$220
million.
-
In 2002, KKR and Teacher's Merchant Bank to
acquire Bell Canada's directories business
for $1.9 Billion.
-
In 2002, R.H. Donnelley acquired the USA's
Sprint Corp.'s directory business for
$2.23 billion.
-
In 2002, The Carlyle Group and Welsh,
Carson, Anderson & Stowe (WCAS) acquired the
USA's Qwest's directory business for
$7.05 billion.
The revenue opportunities for embedding the
Yellow Pages (YP) directly into a phone are large
and consistent.
In 2004, the USA print Yellow Pages generated
over $14.0 Billion in advertising revenue
1
and Directory Assistance (i.e. 411) generated
nearly $4 Billion. Worldwide, the Yellow Pages
generated more than $26 Billion
1.
Consider today's YP hardcopy listing rates.
The monthly rates that a
multi-state, local phone company charges its
Yellow Pages' customers are as follows:
Monthly Cost |
YP Listing Space |
$ 16.00 |
Regular listing |
$ 10.50 |
Extra line |
$ 35.00 |
One line listing in bold |
$ 110.00 |
One inch space |
$1,346.00 |
Half page |
$2,473.00 |
Full page |
In the USA there are;
·
Over 115 million households.
Over 60% are connected to the Internet today;
·
Over 10 million small to medium
businesses employing over 60
million people;
·
More than
1.5 million large businesses employing
approximately 91 million people;
·
The
federal government employing
approximately 2.9 million people;
and
·
State and local governments employing
over 20 million people.
All of these various market segments use the
telephone as the primary means of communicating
and searching the Yellow Pages for information.